Brand Marketing Lead (Full-time | Amsterdam, NL)

We’re building the most emotionally resonant perfume brand in Europe, and we’re looking for a Brand Marketing Lead to make it real. At Parfumado, we believe perfume should be personal, playful and easy to explore. Our discovery-first fragrance model is loved by tens of thousands of members in the Netherlands and beyond, and now, we’re scaling that magic. After a bold rebrand (march ‘26 go-live) and years of sustainable growth, we’re entering our next chapter, with a clear vision, an emotionally intelligent brand, and a product that keeps people coming back. Now we need a Brand Marketing Lead to bring it to life at scale. This is not just a brand manager role. This is a role for someone ready to define what modern fragrance can feel like. Someone who knows what it takes to grow a love brand, and has done it before.

What you'll do

• Build and own the brand marketing roadmap, defining our campaign moments, comms approach and seasonal storytelling across all touchpoints

• Align and inspire creative, growth, CRM, content and product teams around one strong brand voice and message

• Lead go-to-market for launches and partnerships, from brief and concepting through to final assets and performance

• Oversee content direction and brand execution across paid, organic, CRM, influencer and packaging

• Be the strategic partner to our founders and the internal driver of brand excellence

What you bring

• 5+ years of experience in brand or marketing at a scaling consumer business (beauty, lifestyle, fashion or consumer tech)

• A proven ability to build and grow a brand across multiple markets and channels

• A strong eye for content and creative, you know what makes something scroll-stopping and what drives connection

• Deep understanding of integrated marketing, you can brief performance teams, spar with growth and keep everyone on-brand

• Strategic and hands-on, you thrive on structure but you’re not afraid to jump into the weeds

• You’re not just a marketer, you’re a storyteller, a systems-thinker and a creative partner
  

Why now?

We’re about to rebrand. We have a proven model. And we’re ready to build the brand the category’s been missing. As our first Brand Marketing Lead, you’ll shape Parfumado’s presence in culture and in customers’ lives, defining how we show up, what we say, and how we grow.

You’ll have the trust of the founders, the support of an established creative and content team, and the opportunity to make Parfumado a love brand, not just a product.

Nice to haves

• Experience working with or leading in-house brand or creative teams

• Fluency in English (Dutch a plus)

• A genuine interest in scent, beauty, fashion or cultural storytelling