CRM Manager

CRM Manager

For our Growth Marketing team we’re looking for an analytical and strategic strong colleague who is going to take care of owning and managing our CRM marketing and keep track of progress and results, by using data to understand how we can optimize our customer communication and flows, 

As our new CRM Manager, you’ll be the driving force behind all CRM activities across multiple markets. You’ll be hands-on in creating and optimizing campaigns and journeys, while also coordinating the day-to-day operations together with the CRM specialist. In this role, you’ll ensure flawless execution, testing and optimization, while working with our CRM consultant (strategic lead) to translate the bigger roadmap into impactful initiatives.

Your main tasks as a CRM manager:

• Hands-on execution and ownership of CRM campaigns, automated journeys, transactional comms and flyers.

• Manage and coach the CRM specialist, making sure campaigns are delivered on time and with quality.

• Collaborate with the CRM consultant on translating the strategic roadmap into concrete actions.

• Own the reporting on subscription & shop KPIs (retention, churn, ARPU, CLV) and proactively suggest improvements.

• Work closely with Data & Analytics, Creative, Product, Brand Partnerships and Customer Service to bring (lifecycle) campaigns to life across email and new channels (SMS, in-app, DM).

• Continuously test, learn and optimize CRM efforts to maximize customer engagement and lifetime value.

• Manage and coach the CRM specialist.

This is what we would like to see in your profile as a CRM Manager:

• 3+ years of experience in CRM & email marketing in a similar role, preferably in DTC subscription business. 

• Experience in marketing automation and setting up customer journeys;

• Strong understanding of ESP’s such as Klaviyo, Customer.io or similar. 

• Interest and ability to create creative campaigns by collaborating closely with internal creative - design team. 

• Strong affinity with data analytics, interpreting data and converting it into insights and activities (via Excel/Google Sheets)

• Familiar with web analytics software (Google Analytics) and business intelligence tools (Tableau or similar)

• Strong affinity with managing projects, processes and stakeholders.

• Fluency in Dutch (written and verbal).

• Strong communication skills;

What we’ll offer our new CRM Manager:

• Salary aligned with market standards

• Full time contract (ad interim also possible) 

• A flexible YourCampus budget which you can use for e.g. Felyx, Treatwell, Uber Eats, ClassPass or Peakz Padel

• Delicious (free) healthy lunch at the office

• 25 paid days off and an extra day off on your birthday so you can celebrate with friends!

• Pension plan, bike plan via Swapfiets and a Macbook

• €750 annual budget for personal development and training

• Hybrid work from home policy

• MacBook or other laptop of choice

• Of course you’ll get a monthly perfume of your choice! Smells nice, right?

Interested?
Awesome! We would like to receive your resume or Linkedin profile. Would you like to learn more about working at Parfumado? Check out our website to get an impression of our company!

What’s next?
You’ll get a reply within 3 business days! If we’re enthusiastic about your profile, you’ll receive an invitation for a first video call. After that there will be an assignment with the manager and last but definitely not least a meet-the-founders chat to get to know each other. And then.… you might be our new Senior Influencer Marketing Specialist!